Business Development Manager, Stephen Allen discusses what sets us apart from our competitors.
It is commonplace when buying a product that a guarantee or warranty is offered alongside it in case of damage or fault. Whether it is a car or for the provision of a service or facility, you feel more confident in a purchase if it is backed with a fail-safe. Although many associate guarantees and warranties with retail goods, constructed wetlands and its associated technology is no different.
If you ask any member of our team what sets ARM apart from its competitors each would point to a number of different things. For me the fundamental difference is that we back any wetland treatment system we design and construct with a cast iron guarantee.
Every business is competing with like-minded companies offering similar services but one way to improve the perceived value of a product is with the process guarantee. It not only sends a message that you have confidence in your product and will stand by it, but it reduces the risk in the mind of your potential clients.
This can be an attractive prospect when considering investing in a constructed wetland system, with the primary need often becoming reliability over cost. In fact, many of our potential clients are as equally interested in the guarantee as in the technology itself.
As a business we are constantly investing in research and development to innovate new technologies which drives our competitive advantage as our products can be used in a wider range of industries.
With this fundamental market advantage over our competitors, to then guarantee the product makes simple business sense.